Intention to consume halal pharmaceutical products: evidence from Indonesia

Purpose Despite the importance of pharmaceutical products in everyday life, particularly after coronavirus outbreak early 2020, only a few studies have attempted to analyse consumer behaviour with regard halal products. Therefore, this study aims investigate factors influencing purchase intention for among Indonesian Muslims. Design/methodology/approach This uses theory planned approach, which religiosity and knowledge product variables are added attitude, subjective norms perceived behavioural control variables. Primary data were collected from 225 Muslims Jakarta, capital city Indonesia analysed using structural equation modelling. Findings The found that is positively affected by religiosity, control. However, influence norm variable was be insignificant study. Research limitations/implications It possible improve empirical model including more explanatory investigating mediating effect could also scaled up reach respondents different regions countries. These additional aspects would provide better insights into consumers when considering Practical implications findings suggest designing implementing appropriate strategies campaigns enhance products, positive attitudes resources/opportunities consume industry needs highlight its products’ tayyib through proper branding promotion strategies. government other stakeholders implement education increase literacy knowledge. ultimately expected effectiveness regulations meet Muslim expectations country. Originality/value area has received limited attention academic literature. Thus, attempts elaborate on niche area.